World No Tobacco Day (31 May 2020): #TobaccoExposed


  • Celebrities and social influencers – Reject offers of “brand ambassadorship” and refuse any form of sponsorship by nicotine and tobacco industries. 
  • Social media companies – Ban advertising, promotion and sponsorship by the nicotine and tobacco industries and prohibit influencer marketing of tobacco or nicotine products.
  • Film, television or drama production companies – Pledge not to depict tobacco use or e-cigarette use.
  • Parents and relatives – Educate children and adolescents on the harms of nicotine and tobacco product use and empower them to reject industry manipulation.
  • Nurses and health practitioners – Provide children, adolescents, young adults and their parents, with updated information about the risks associated with use of these products and empower users to quit through the offer of brief cessation advice.
  • Schools– Raise awareness of the dangers of initiating nicotine and tobacco product use, adopt tobacco and e-cigarette free campuses, refuse any form of sponsorship by the nicotine and tobacco industries, and prohibit representatives from nicotine and tobacco companies from speaking at school events, school camps, etc.
  • Youth groups – Organize local events to engage and educate your peers and build a movement for a tobacco-free generation. Advocate for the adoption of effective tobacco control policies in your community to curb and prevent the manipulation of nicotine and tobacco industries
  • National and local governments – Support the implementation of comprehensive tobacco control policies, as outlined in the WHO Framework Convention on Tobacco Control. This can help prevent industry evasion of tobacco control legislation and exploitation of regulatory loopholes, protect children and adolescents from industry manipulation and prevent younger generations from initiating nicotine and tobacco product use. 

Some key policy options include:

  • If not banned, regulate Electronic Nicotine Delivery Systems (ENDS) and Electronic Non-Nicotine Delivery Systems (ENNDS);
  • Ban the use of flavourings attractive to youth in nicotine and tobacco products;
  • Enact comprehensive bans on advertising, promotion and sponsorship of nicotine and tobacco products, including cross-border advertising;
  • Adopt large, graphic labels that warn about the health risks of nicotine and tobacco products;
  • Offer tried and tested cessation interventions, such as brief advice from health professionals, national toll free quit lines, cessation interventions delivered via mobile text messaging is recommended, and where economically feasible, promote nicotine replacement therapies and non-nicotine pharmacotherapies for cessation;
  • Implement and enforce policies to prevent tobacco industry lobbying and interference in tobacco control policy.

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