World Breastfeeding Week 2019 (1-7 August): ‘Empower Parents, Enable Breastfeeding’

Background Information:

World Breastfeeding Week is celebrated every year from 1 to 7 August to encourage breastfeeding and improve the health of babies around the world. It commemorates the Innocenti Declaration signed in August 1990 by government policymakers, WHO, UNICEF and other organizations to protect, promote and support breastfeeding.

Breastfeeding promotes better health for mothers and children alike.

Increasing breastfeeding to near-universal levels could save more than 800 000 lives every year, the majority being children under 6 months.

Breastfeeding decreases the risk of mothers developing

  • breast cancer,
  • ovarian cancer,
  • type 2 diabetes, and
  • heart disease.

It is estimated that increased breastfeeding could avert 20 000 maternal deaths each year due to breast cancer.

WHO recommends exclusive breastfeeding starting within one hour after birth until a baby is 6 months old. Nutritious complementary foods should then be added while continuing to breastfeed for up to 2 years or beyond.

Key Messages:

This year, WHO is working with UNICEF and partners to promote the importance of family-friendly policies to enable breastfeeding and help parents nurture and bond with their children in early life, when it matters most. This includes

  • enacting paid maternity leave for a minimum of 18 weeks, and
  • paid paternity leave to encourage shared responsibility of caring for their children on an equal basis.


Mothers also need access to a parent friendly workplace to protect and support their ability to continue breastfeeding upon return to work by having

  • access to breastfeeding breaks;
  • a safe, private, and hygienic space for expressing and storing breastmilk; and
  • affordable childcare.

WBW2019 Campaign

Ten Steps to successful Breastfeeding:











Useful Links:

Link to related WHO news release:

Link to World Breastfeeding Week website:


Link to Innocenti Declaration 2005:

Click to access 2005-Innocenti-Declaration.pdf

Link to Baby Friendly Hospital Initiative (BFHI) page:

Link to ten steps to successful breastfeeding page:

Link to Global Breastfeeding Scorecard 2019:

Link to WHO page on Breastfeeding:

Link to WHO fact sheet on Infant and young child feeding:

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